brite
is a Chicago-based pastry shop looking to expand its business from grab-and-go sweets to sit-and-savor. Their vision is to create a dark, organic, and playful brand while keeping the brand as minimalist as possible.
Brand Idenitiy | Product Design | Illustration
LUSO
A one-month-long design project for a university cultural organization.
Establishing a rebrand through evaluation of the Association's current brand. Researching other local and rooted groups at the university for insights. Participating in the organization's events to better understand who the Luso-Brazilian Association is.
The Association's brand had yet to be developed, only having a set of colors and a logo badge. Other organizations had transitioned to more contemporary design and marketing. Although not developed, the group had a consistent number of members through word of mouth. It was a community, almost a second home for many students and faculty.
My plan for the Association was to develop a more definite brand identity, with the Mission statement playing a pivotal role in setting the foundation. A new logo was designed to link the Association's roots to the university and Brazil. Incorporating a brand guideline for the members helps give direction to the marketing. Lastly, a social media post and a physical brochure were designed to kickstart the organization's rebranding journey.
Brand Identity
Product Design | Editorial Design
Ad Design
Flyers | brstarr & Mariah Colon
gif ad | GLOBAL CURRENCY
Flyer | Soft and Dumb
Instagram post | Womens Empowerment Conference
Bus stop ad | Womens Empowerment Conference
