Carlos Ginez





LOS° [5.160]
USA (0194)   843'.912







About Me





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Hi, my name is Carlos Ginez, or you can call me Los.

I am a Illinois native,and I love where I come from. So,I make it a part of my design identity to have community involvement, ethical practices, and delivering high-quality work as my top priorities as a graphic designer.

My expertise encompasses brand identity, editorial design, Illustration, typography, and photography. I am enthusiastic with providng my services to those who are in search of makin g their visions come true.

Thank you for visiting my site :)

-Los










brite


is a Chicago-based pastry shop looking to expand its business from grab-and-go sweets to sit-and-savor.  Their vision is to create a dark, organic, and playful brand while keeping the brand as minimalist as possible.



Brand Idenitiy | Product Design | Illustration




LUSO



A one-month-long design project for a university cultural organization.

Establishing a rebrand through evaluation of the Association's current brand. Researching other local and rooted groups at the university for insights. Participating in the organization's events to better understand who the Luso-Brazilian Association is.

The Association's brand had yet to be developed, only having a set of colors and a logo badge. Other organizations had transitioned to more contemporary design and marketing. Although not developed, the group had a consistent number of members through word of mouth. It was a community, almost a second home for many students and faculty.

My plan for the Association was to develop a more definite brand identity, with the Mission statement playing a pivotal role in setting the foundation. A new logo was designed to link the Association's roots to the university and Brazil. Incorporating a brand guideline for the members helps give direction to the marketing. Lastly, a social media post and a physical brochure were designed to kickstart the organization's rebranding journey.



 Brand Identity
Product Design | Editorial Design 




Ad Design


  Flyers | brstarr & Mariah Colon 


  gif ad | GLOBAL CURRENCY



  Flyer | Soft and Dumb 



Instagram post | Womens Empowerment Conference 


Bus stop ad | Womens Empowerment Conference



35mm Film 













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