Information
Creative Director
EN
I'm Carlos Ginez, or Los — a creative director specializing in visual identity, typography, and publication design, with work centered on collaborations with cultural organizations, artists, businesses, and community groups, creating design systems rooted in archival storytelling.
Community shaped how I work, but it isn't all of who I am. My job is to get inside a brand, a business, a person, and find the truest version of them, then put that in front of the audience that needs to see it. I don't believe in beating around the bush — a wrong thing made and fixed beats nothing made at all. What I enjoy most is the back-and-forth: getting close enough to a product, service, or person to see them the way they see themselves, then building something that proves it.